Aimee Suzara noted on Twitter that A History of the Body opens a discussion about beauty practices rooted our history of colonization.
Featured in The Forbidden Book:
Harper’s Weekly ran an advertisement for Pear’s Soap showing Admiral Dewey washing his hand; the caption: “The first step towards lightening the white man’s burden is through teaching the virtues of cleanliness. Pear’s Soap is potent factor in brightening the dark corners of the earth as civilization advances, while amongst the cultured of all nations it holds the highest place—it is the ideal toilet soap.” This advertisement played on a common racist stereotype: Only the White man affirms cleanliness as a virtue.
Per Filipino historian Ambeth R. Ocampo:
Fernando Amorsolo made a living as an illustrator for magazines and advertising companies. His most famous work happens to be the “Ginebra San Miguel” label. This sexually suggestive prewar ad for Ivory soap is but one of his many creations. I’m a bit confused though is Amorsolo saying that we can also use soap on our hair?
Fellow Tumblr blogger curate posted Kokuryu Cleansing Cream from 1970s, modeled by Mia Montemayor, Miss Summer Queen of the Philippines, 1975.
University of Alaska Anchorage assistant professor and author E.J.R. David mentioned this recent ad on his Filipino -/ American Postcolonial Psychology Facebook page:
These ads in the Philippines for a skin-whitening product is an example of how commonplace and accepted/normal it is to desire to be lighter-skinned. It also shows how lighter skin has been strongly associated with higher status, attractiveness, and superiority. This, and many other topics are discussed in “Brown Skin, White Minds.”
Here’s some additional reads: